Unlimited Supply is your daily music tech and business TL/DR. It’s the industry’s only daily audio briefing. In five minutes you’ll know what should be paying attention to in the Business, Technology and Finance of Music. Music and Industry news are superabundant, and someone needs to sift though that unlimited supply of information for you every day. That’s where Unlimited Supply comes in. Presented by Nodisc and RoyFi.
How did this show come about?
Throughout my career as a digital marketing and strategy executive in the music industry, the rough and tumble of the day-to-day. Back to back meetings, "fire drills," and need for the precious quiet time to actually do the work all prevented me from keeping up with new developments in music business tech, and finance that didn't demand my immediate attention.
There are numerous trade, magazines and newsletters providing Links and insights, But there’s never been a daily rundown music, industry developments, like NPR Marketplace Morning Report, or the powers that be Daily. NOBODY has time to sit, down and listen to a full length podcast every day. ALMOST EVERYBODY has five minutes a day while they’re commuting to and from work, at the gym, or between meetings, to get the stories they may not be paying attention to injected straight into their ears, and stay ahead of new developments, keep innovating, and be better smarter, more innovative workers
In early 2024 I got tired of waiting for someone to do this. I asked myself the question "why not me?" and got to work. I did two months worth of shows gathering feedback and honing the format before I launched in April 2024.
UNLIMITED SUPPLY has received kudos from some of the smartest people in the industry.
And that’s great, because that’s our audience.
About
Lars Murray
Lars Murray is a veteran music and media industry executive -- a strategist, marketer, creator, and connector with a track record of opening new revenue streams and opportunities for leading content and streaming companies, and for partners and clients in the music, media, technology and entertainment fields.
Lars has held senior positions in the streaming (Pandora) and major label (Sony Music) sectors. He also held positions in digital strategy and marketing with Virgin Records and the independent label Rykodisc and performed and recorded in two bands. He relishes attacking new projects and initiatives, and opening new revenue streams and venues for exposure, operating on the principle that the artist-fan relationship is the core of any successful music initiative.
Lars's Past Clients/Partners
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